What does a London garden smell like after the rain? Like My Burberry, according to the brand’s boss Christopher Bailey, who has tapped two British modelling icons – Kate Moss and Cara Delevingne – to launch the scent wearing nothing but Burberry trench coats.
22-year-old Delevingne had teased a shot of their joint assignment back in March, and now the fruits of their pouty labour, beautifully captured by the lens of Mario Testino, has been revealed.
The pair sport the brand’s signature Sandringham trenches as they sit atop an enormous bottle of what is Burberry’s fifth scent. The London Fashion Week label has taken its perfume production in-house (as opposed to calling upon a third-party licensee) and worked with French perfumer Francis Kurkdjian to bring the fragrance to life (Kurkdjian created all of Jean Paul Gaultier’s scents, as well as collaborating with Dior, Giorgio Armani, Carven and Elie Sabb but to name a few).
The new bottle takes its name from the Burberry clientele affectionately referring to their coats as ‘My Burberry’ and top notes come courtesy of sweet pea and bergamot fused with a heart of geranium. A full collection including a shower gel, body mist, deodorant and shower oil bolster the offering.
Customers will be able to personalise their bottle for free by having up to three initials etched onto their purchase.